Customized business signs are essential elements of any business. Signs are used to communicate with potential customers, present information about your business, and attract prospective clients. In today’s ever-changing marketplace, a well-chosen sign can significantly enhance the visibility of your storefront and increase the odds that people will contact you. There are several factors to consider when choosing the perfect custom commercial signage design for your needs.
When selecting customized business signs, the font styles, typeface, colors and other features must all mesh together in a clean, logical and appealing manner. Your goal is to create a first impression for shoppers and passers-by. In order to have an effective sign, your text and graphics must be written and designed in a way that will be easy to read and understood. A popular choice for customized signs is the use of simple, yet attractive fonts that are not only eye-catching, but provide ample room for the customer’s hand to make contact with your logo or message. Some of the most popular fonts used for uv led neon signs include Times New Roman, Georgia, Arial and Palatino.
In addition to the design and appearance of your customized business signs, you should also pay close attention to the content of your signage. The signage content should be clear, concise and easy to understand. Avoid clutter with large graphics or photos as these can distract shoppers and potential customers. For example, having a photo of a child riding a bicycle might entice a person to pass by your store, but the sight of a child riding a bicycle at a grocery store could cause patrons to feel uneasy and look elsewhere. As much as possible, choose signage that provides information that is pertinent to your storefront and avoids excessive advertising.
Another key element of effective business signage is color and lighting. Effective signage design utilizes primary and secondary colors that add depth and dimension to your signage. Using primary colors such as red, yellow and green can help create an inviting atmosphere in addition to making it easier for potential customers to read. Secondary colors that can be used successfully in conjunction with primary colors are blue and black, which can be reflective of safety and security, respectively, while white gives potential customers an easy-to-read sign that is eye-catching and visually appealing.
A final key component of effective business signage is the type of lettering used on your custom signs. Smaller text messages are preferable to large sign graphics, because the font size will be more appropriate for smaller signs and the eye will not have to strain to read the words. Effective lettering patterns include Courier, Georgia, Times New Roman and Palatino.
These basic elements should all be used in your signage, but there are a number of other things you can do to customize your signs and increase their impact. Some signage professionals offer UV backlighting on a variety of their custom signs, which uses a process where multiple wavelengths of colored light are emitted from a source to create an extremely high contrast between upper and lower shades. This technique, which can reduce the need for fluorescent lighting on custom signs, has proven very effective in increasing the visibility of certain types of text on signs.
You can also add other effects to your business signs, such as a double image or text animation. These additional features may be more costly to incorporate, but they will make your signs much more attractive to potential customers. Take the time to research your options and ask your sign company what options they have available before you order any custom signs. Click here to get the best Fort Myers signage.